Spotify Audiobooks

For the 2022 Young Ones competition, my partners and I worked with the Spotify brief, which asked us to create a campaign that launches audiobooks on Spotify in a way that connects with Gen-Z.

Trophy Case: National Silver ADDY, Silver District ADDY, Local Gold ADDY, Young One’s Student Awards Shortlisted

Art Direction: Amanda Bowring, Carlisle Ballard, Laney Davis

Copywriting: Morgan Egan, Laney Davis

Out of home posters will be targeted at broader audiences within Gen-Z, and can be placed in less specific locations in order to get the message across.

Specific signs and billboards will also be displayed in relevant locations according to pop culture events, memes, and points of interest.

Other displays will be placed in specific cities or highway exits that correspond with the billboard’s messaging.

Spotify’s audiobook Twitter account will also engage with users on the platform, suggesting titles that can be listened to to help with any and all…situations.